CFP for companies

[fudgee bar]

One of my long-time clients started this mid-sized firm and is considering adding access to a CFP as part of their benefits package. Are companies actually doing this in general and how are employees taking advantage of it? Does anyone here work somewhere that offers this?

 

[rannicus96]

Your client is surely ahead of the curve as offering this kind of support is a huge trend in corporate benefits right now, usually under the banner of "financial wellness." I consulted for a tech firm that rolled out a similar program and while the initial uptake was slow, it became a real asset in retaining talent. Is your client considering retaining a specific CFP on a contract or exploring one of the big turnkey platforms, such as those from Morgan Stanley at Work or Goldman Sachs Ayco?

 

[Cloudcatcher11]

Your client is surely ahead of the curve as offering this kind of support is a huge trend in corporate benefits right now, usually under the banner of "financial wellness." I consulted for a tech firm that rolled out a similar program and while the initial uptake was slow, it became a real asset in retaining talent. Is your client considering retaining a specific CFP on a contract or exploring one of the big turnkey platforms, such as those from Morgan Stanley at Work or Goldman Sachs Ayco?

A quick jump in here since you mentioned morgan and goldman, have you noticed any difference in engagement between the big names and some smaller cfp?

 

[RetirementReady]

Absolutely, some companies are including financial planning services in their benefits packages. A user on Reddit pointed out that their employer offered this service for less than $10 per employee each month, and around 50% of employees took advantage of it. This shows that employees are both using and valuing these benefits

 

[rannicus96]

A quick jump in here since you mentioned morgan and goldman, have you noticed any difference in engagement between the big names and some smaller cfp?

From my consulting experience, large platforms often get more initial sign-ups because they connect easily with company systems. On the other hand, smaller CFP firms can create stronger, long-term relationships with employees who participate. The recent comment about a 50% participation rate really stands out. This level of engagement strongly supports my point that financial wellness benefits are becoming a valuable tool for companies.